July 20th, 2024
Welcome back, AI optimist, pessimist, and everyone in between! In this week's newsletter, continue your mindset hero’s journey with ChatGPT using our tips on collaboration, conciseness, precision, and empathy in prompt design. We delve into an insightful article on how AI is revolutionizing B2B sales by enhancing market research, data enrichment, and content creation, leading to higher efficiency and engagement. Stay updated with the latest news on AI transforming frontline work and the sale of AI-generated art on Etsy. Don't miss our generative AI stat of the week and be sure to participate in this week's crossword puzzle to keep the AI knowledge flowing!
AI Tips of the Day
No. 1 - Collaboration
Steps:
- Work with others to refine prompts.
- Share insights and best practices.
- Incorporate feedback from different departments to enhance prompt quality.
Read more from this tip: https://www.linkedin.com/posts/greendata-ai-for-sales_mindset-skills-activity-7221574508942442497-FPTM?
No. 2 - Conciseness
Steps:
- Use brief and to-the-point language.
- Avoid unnecessary details.
- Focus on key points to provide clear and effective prompts.
Read more from this tip: https://www.linkedin.com/posts/greendata-ai-for-sales_5-key-mindset-skills-for-effective-prompt-activity-7220142242114461696-n_ls?utm_source=share&utm_medium=member_desktop
No. 3 - Precision
Steps:
- Be specific in your prompts.
- Avoid vague requests by providing clear instructions.
- Ensure that the AI understands the exact information you need.
Read more from this tip: https://www.linkedin.com/posts/greendata-ai-for-sales_mindset-tip-of-the-day-activity-7219791703132577792-rOva?utm_source=share&utm_medium=member_desktop
No. 4 - Empathy
Steps:
- Consider user perspectives in your prompts.
- Design inclusive prompts that address diverse needs.
- Ensure your language is considerate and mindful of different backgrounds.
Read more from this tip: https://www.linkedin.com/posts/greendata-ai-for-sales_mindset-tip-of-the-day-activity-7219409144649273344-CQ19?utm_source=share&utm_medium=member_desktop
This Week in Conversations
Launch Velocity - Awesome Sales Pros with AI Superpowers
This week, John-Michael Scott discussed how generative AI is transforming B2B sales by significantly enhancing efficiency and effectiveness. AI tools streamline market research, data enrichment, contact profiling, content creation, and document preparation, saving time and increasing accuracy. This technology drives personalization, leading to higher engagement and conversion rates, and allows sales teams to focus on strategic activities and relationship building. Moreover, AI empowers creativity, job satisfaction, decision-making, and professional growth, unlocking potential and setting sales teams up for success in the competitive B2B landscape.
Key Highlights:
- Market Research: Revolutionizing Sales Strategy
- Data Enrichment: Elevating Data Accuracy and Utility
- Key Contact Enrichment: Enhancing Personalization and Engagement
- Crafting Position Statements and Sequences: Streamlining the Creative Process
- Document Preparation: Enhancing Efficiency and Consistency
Read our article more in depth here: Launch Velocity | LinkedIn
This Week in Latest News
AI and Frontline Workers: How AI and Tech Tools Help Frontline Workers
AI and tech tools are revolutionizing frontline roles by enhancing efficiency and safety. In retail, AI predicts stock levels, allowing employees to focus more on customer service, while in healthcare, predictive analytics and automated scheduling improve patient care and reduce wait times. Safety in hazardous work environments is bolstered by AI-powered wearables that monitor vital signs and detect dangers, and AI-driven training programs provide personalized learning experiences. Despite these advancements, continuous investment in training and upskilling workers is crucial to ensure effective utilization of these tools and address concerns about job displacement.
AI and Art: Etsy Will Let You Sell AI Art on Its Platform — But There's a Catch
Etsy now allows the sale of AI-generated art, offering new opportunities for artists using AI tools, but sellers must clearly disclose the involvement of AI in their creations. This policy aims to maintain buyer trust and address concerns about the authenticity and originality of AI-created works. The requirement has sparked debate among artists and buyers about the role of AI in art, with some viewing it as just another tool and others emphasizing the importance of transparency. Etsy's move is significant in legitimizing AI art and may influence other platforms to adopt similar practices, balancing innovation with market integrity.
GenAI Stat of the Week
The GenAI Crossword
We hope you enjoyed last week's newsletter. To keep the AI knowledge flowing, play this week's crossword all about Sales and Marketing!
https://amuselabs.com/pmm/crossword?id=299c194d&set=83215121cd9b0cd5141254ccfed6cc5007771d75af6d69b2844c672830e844ce
Just one more thing
This week - I came across a Gartner Hype Cycle that included AI for Sales. The hype cycle suggested that AI used in Sales is at peak hype and headed to the trough of disillusionment. No doubt this is troubling, possibly a challenge as the 92% of companies who have started GenAI projects are trying to demonstrate value. GenAI with marketing and sales should be a no-brainer, right? But: 47% of workers who are using AI don’t know how to use it to be more productive. And: 77% say the tools have thus far decreased productivity.
Clearly things aren't turning out exactly the way that the C-Suite was expecting when they came to IT and said "hey - we need this right now!"
This to me is a clear indication of a couple things:
- You can't just slap ChatGPT or Microsoft Co-Pilot or Gemini or Claude into place and magic happens - there is no Magic Bullet or instant answer.
- Engaging teams and individuals with expert guidance, training and workshops is critical to helping the half of the company that hasn't really gotten to a place of knowing what to do.
- Automation and more built out user experiences than just a chatbot are necessary to create real impact and acceleration.
Let's just take an example:
You're a sales pro and you're trying to get info one what's going on with your client Visa. Sure - you could ask ChatGPT to tell you what Visa does. (I mean, if you have been living under a rock and don't already know.) You can ask it to tell you the Visa website. You can come up with 300 requests to try and cobble together a profile of what's going on. Hours later - you've got your market research on Visa. Multiply that by every sales pro and this doesn't seem quite so awesome. You might as well have just googled it right?
Market Research: You might as well have just googled it, right?
But this falls short of treating ChatGPT like a collaborator. What if you created instructions more like this:
Acting as a top market researcher at Ogilvy and using that mindset to decide what's worth knowing in profiling a company prior to engaging in an outbound sales campaign, create a comprehensive and rich analysis of Visa, including key positioning that might be effective in approaching C-Suite members to offer a solution impacting revenue development. Review sales media mentions, website content and press releases by Visa that might be relevant and summarize them in a series of sections. In your profile, provide any other sections that might also be valuable to me in my effort to kick off this campaign successfully. After your profile summary, provide me with an explanation of the rationale you used in defining profile sections.
This won't solve for everything you're trying to get - but it beats spending the next hour trying to think of every useful piece of information you might want to know. Better yet, if you have a thoughtful user experience that has been designed to do this.
If you're interested in learning more about how we are applying these ideas at GreenData Ventures, let's talk about it - contact us here (https://greendata.io/contact-us) or setup a meeting with us here (https://greendata.io/meet-us).
I'm sort of burying the lede here - at GreenData Ventures, we are using an advanced Sales Enablement software tightly integrated with GenAI to get the job done. We look forward to talking with you about it.
Let's get to Launch Velocity in Sales together!
Thank you for reading this week's edition of GenAI and the YOLO Future. We hope you found the tips and news valuable. Stay tuned for next week's newsletter, where we'll continue to explore the latest trends and insights in the world of AI. Don't forget to subscribe and share with your network to stay updated on all things GenAI! YOLO!
