Our Thoughts

To Create or Destroy? AI and Music

Written by John-Michael Scott | Jul 12, 2024 6:20:38 PM

After reading the recent article (linked below) on the Financial Times about YouTube's discussions with record labels to license songs for AI tools that clone popular artists' music, we have our own thoughts on this development. The article highlights the tension between YouTube's ambitions and the music industry's skepticism, with many artists fearing that AI-generated music could undermine their work. However, we propose a unique viewpoint that embraces this technological evolution as an inevitable step forward.

Contrary to the prevailing skepticism, the integration of AI in music generation could be viewed as an inevitable evolution that offers new opportunities for creativity, innovation, and economic growth. Instead of undermining the value of artists' work, AI could enhance the music industry by pushing the boundaries of what's creatively possible.

We understand the fear for AI and music including:

  • Devaluation of Human Creativity
  • Copyright and Ethical Issues
  • Job Displacement

But, as we enter an era of a new intersection between technology and art, AI can pose as a good thing in the music industry through:

  • Enhanced Creativity: AI tools can assist artists in exploring new musical landscapes, combining genres, and experimenting with sounds in ways that might not be possible through traditional methods. This can lead to the creation of unique and innovative music, expanding the industry as a whole.
  • Increased Productivity: AI can streamline the music production process, allowing artists to focus more on their creative vision rather than getting bogged down by repetitive tasks. This can result in a higher output of high-quality music and allow artists to connect more with their “superfans” another buzzword hitting the industry.
  • Accessibility and Democratization: AI-powered tools can democratize music production, making it accessible to a broader range of people, including those without formal training. With anyone being able to enter the field, we will begin to see more diverse array of voices and styles.
  • New Revenue Streams: Licensing deals with AI companies can provide additional revenue streams for record labels and artists. These agreements can ensure that artists are compensated for the use of their work in AI-generated content, being a win win for the top label companies.

Embracing AI in music generation represents a significant shift in the industry. While it brings potential benefits, it also requires careful consideration of the ethical, legal, and economic implications to ensure that the integration of AI enriches rather than diminishes the world of music. What are your thoughts? Join the discussion and leave them below!

Article Referenced:

YouTube in talks with record labels over AI music deal (ft.com)